Jerry’s

Jerry’s (Tom Palazzalo, 1974, 9 minutes, color)

Jerry’s isn’t your typical deli and that’s because Jerry isn’t your typical guy. He’s a piquant shopkeeper who grabs customers by the arm, rushes them to the counter, and barks at slow ordering folk. He barks at his employees. He barks into the phone. But, his bark is worse than his bite as Jerry himself admits that his attitude it more schtick than anything. For all the guff Jerry dishes out it doesn’t seem to slow down business and Jerry tries to analyze why people come back and agree to be man handled and yelled at.

Short, sweet, and full of life – real life, Jerry’s is a wonderful gem of a documentary. More human than the Soup Nazi of Seinfeld fame, but just as unique. Sometimes truth is stranger than fiction.

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